01
Revenue leaking quietly
Leads that arrive and are not followed up, and low conversion after the campaign.
For businesses
Marketing
Marketing built on a diagnosis of where the customer actually leaks, connected to sales, and measured by return per channel — not scattered campaigns that are paid for and forgotten.
01
Corporate trainingTeam skills and ways of working
02Digital transformationSystems, automation and data
You are here
MarketingOrganized, measurable reach
Symptoms
Do these symptoms look familiar in your marketing?
02
Spending without measurement
Campaigns launched without knowing the return per channel.
03
An intermittent digital presence
Content without a plan, and a message that changes from one post to the next.
04
Customers who do not come back
Most sales are to new customers, and acquisition cost keeps rising.
Why do most campaigns not turn into sales?
- A campaign before a diagnosisSpending on a channel because it is trendy, not because the target customer is there.
- Reach without follow-upLeads arrive and are not followed up — they leak after the campaign, not in it.
- Spending without measurementThe return per channel is unknown, so the same spending repeats.
What is different about marketing with Vitamera?
- Diagnosis firstWe identify where the customer leaks and who they are before any campaign.
- Connected to salesAutomated follow-up connected to the CRM (integrated with digital transformation), and a sales team trained on closing (integrated with training).
- Return measured per channelIndicators for qualified leads, conversion and acquisition cost.
The prescription
What might the plan include?
These are examples. The actual prescription is set by the diagnosis.
Strategy and message
- Defining target segments and a message for each: why customers choose you over competitors
- Customer segmentation and targeting
- Social and competitor monitoring and engagement analysis
- A channel plan with goals and indicators per channel
Campaigns and content
- Multi-channel digital campaign management
- Paid advertising, testing and return optimization
- Content production systems and publishing calendar
- Search engine visibility
From lead to sale — integrated with digital transformation
- Lead generation and automated follow-up sequences
- Connecting campaigns to the CRM to know every lead’s source
- Automating the customer journey on WhatsApp: welcome, follow-up and re-engagement
- Loyalty and retention programs
Measurement and internal capability — integrated with training
- A marketing and sales dashboard: qualified leads, conversion, acquisition cost
- Measuring return per channel and reallocating spend
- Sales-team training on closing and follow-up
- Enabling your team to run content and channels itself
Marketing at Vitamera does not stop at the campaign: it integrates with digital transformation so every lead is followed up and its source known, and with training so your team turns interest into sales.
Our method
How do we build the marketing plan?
We work like a physician: no prescription before diagnosis, and no prescription without a result we can measure.
01
Leak diagnosis
We trace the customer journey from first sight to purchase: where it stops and why.
02
Segment and message
We define who we target and why they choose you over competitors, and build the message per segment.
03
Channels and content
A channel plan with goals and indicators, and content and campaigns tested before scaling.
04
Follow-up through to the sale
An automated follow-up sequence connected to the CRM, and an enabled sales team.
05
Measure and reallocate
Return per channel is measured, and spend is reallocated to what brings actual customers.
We start with the gap of highest impact, then what serves your immediate goal, then what can be delivered fastest. We never recommend more than your company can absorb and benefit from at this stage. We present the priorities and their impact; you decide where we start.
The result
What changes after the plan?
01
You know which channel sells
Spend goes to what brings actual customers.
02
No lead is lost
Every lead has a next step and an owner.
03
One clear message
Customers understand why they choose you.
04
Customers who come back
Part of the revenue comes from returning customers, not from acquisition alone.
Illustrative scenario
Illustrative scenario
Two illustrative scenarios built on common processes, not a specific sector — map them to yours. Replaced by documented real cases when available.
From campaign to sales
- Today
- Spending on campaigns; leads arrive and are then not followed up.
- What the diagnosis reveals
- The leak happens after the campaign, not in it, and the return per channel is unknown.
- The proposed supplement
- An automated follow-up sequence (integrated with digital transformation), sales-team training on closing (integrated with training), and return measurement per channel.
- What changes
- You know which channel brings actual customers, and every lead is followed up to a decision.
Customers who do not come back
- Today
- Most sales are to new customers, and acquisition cost keeps rising.
- What the diagnosis reveals
- No structured relationship with the customer after the first purchase.
- The proposed supplement
- Customer segmentation, a loyalty program, and re-engagement messages on WhatsApp.
- What changes
- Part of the revenue comes from returning customers, not from acquisition alone.
FAQ
Questions about this division
Do you run campaigns or only set the strategy?
Both, depending on what the diagnosis reveals: the gap may be in the message, the follow-up or channel management, and we work on what actually moves the result.
How do you measure impact?
We tie the work to indicators agreed with you at the start (such as qualified leads, conversion rate and acquisition cost) and review them regularly.
Do I have to work with all three divisions?
No. A prescription may start with one division or combine more than one, depending on what the diagnosis reveals.
Start where your customer leaks, not with a new campaign.
A free self-assessment in minutes shows where to start, then a free diagnosis session if you wish.